A Summary Of Key Digital Media Findings For 2020

Here's A Brief Summary Of Key Digital Media Trends For 2020.


In all the countries in which surveys were conducted the coronavirus epidemic has significantly increased news consumption by the mainstream media. Television news and online sources have seen significant increases, and more people identify the television channel as their primary source of news, offering some respite from the picture of steady decline. The decline in printed newspapers is expected to speed up the transition to all-digital news. The usage of social media and online has seen a significant increase in a variety of countries. WhatsApp had the highest growth and a rise by ten percent or more in certain nations. Over half (51 percent) of the people surveyed utilized any type of open or closed group on the internet to connect, share information or take part in an in-person support system.

The confidence in the media's coverage about COVID-19 as it pertains to particular politicians was quite high across all countries at the same level as national government. In the case of COVID-19 data, trust among media was two times as high on social networks, messaging services, and video platforms than it was for the media. The concerns of the world about the spread of false information remain very high, as we can see from our January-based dataset. Even before the coronavirus crisis hit, more than half of our global survey respondents expressed concerns about what is true or not when it comes to information. While domestic politicians are the most common source of false information, those who identify themselves as right-wing in specific countries (including the United States) are more likely than others to blame the media. Although Facebook is widely considered to be the most reliable source of false information almost anywhere, WhatsApp is more responsible for spreading false information in the Global South like Brazil as well as Malaysia.

We found that less than four in ten people believe in news more frequently than they did in our January survey around the globe. This represents an increase of four percentage points from the previous year. 46 percent said that they are confident in the information they read. The rising political polarisation and uncertainty has led to a decline in trust in broadcasters that are public which are under attack by both the left and right. Our study shows that 60% of Americans would rather read news that doesn't have any particular view, and only 28% prefer news that reinforces or supports their beliefs. While partisanship preferences in the United States have slightly increased from 2013 to 2013, our study finds that the majority of Americans still favor news that is impartial or that shares their opinions.

A majority of people (52 percent) would prefer news media prominently reported false claims made to them by politicians, instead of not in any way highlighting them (29%). People are more hesitant to accept ads for political causes on social media or search engines than they are with the political adverts on TV, and majority of them (58%) prefer to have platforms stop adverts that might include inaccurate statements, even if it means that they ultimately have to determine what is truthful. The United States has seen significant increases in online news payments in recent years, including an increase of 42% in Norway (+8) and a 20% rise in the United States (+4). Other markets have seen lesser rises. It is vital to be aware that the majority of people in the globe aren't paying for news online. However, some publishers have reported a coronavirus bump'.

Overall, the most important factor for those who subscribe is the quality and uniqueness of the information. Subscribers think they receive better information. However, many people are satisfied with news that they can access for free. We also see a high percentage of non-subscribers (45% in the USA and 50% here in the UK) who claim they could not be persuaded to pay. Countries that have higher rates of payments (e.g. the USA and Norway) approximately 1/3 and 50% of all subscriptions go to just a few big national brands, indicating that the winning-takes-all dynamic continues. In both countries, there is a substantial number of people buying multiple subscriptions, often by adding a local or specialized publication. For radio din Alba Romanian radio station. Their structure is 60 percent news from all areas, and 40% music. They have a variety of programs that appeal to their audience. People who are over 30 are interested in news, contests , and interviews. But they also love the variety of cultural programs like debates, entertainment, and musical performances.

Four out of ten (44 percent) of weekly news reports about a given nation are produced by local newspapers. We have found that Facebook and other social networks are utilized by an average of a third (31 percent) in local news and information. This creates additional pressure on companies and their business model. News access continues to grow growing. The majority of all citizens prefer to begin their news journeys on the internet or through an app. Generation Z, 18-24 year olds, have a weaker connection to websites and apps. They are twice as likely as others to choose social media as a source of news. For all age groups, the users of Instagram for news has increased by a third since 2018 and looks likely to take over Twitter within the next year.

To stop the trend of switching to various platforms, publishers are trying to establish direct relationships to consumers through email and mobile alerts. A staggering 21 percent of Americans use weekly news-email. For nearly half of them, it's their primary way to access information. Northern European countries are slower in adopting email news channels. Finland only has 10%. Even though the popularity of podcasts has increased dramatically in the past year, the coronavirus lockdowns might have temporarily reversed this trend. All countries that were surveyed (50%) agreed that podcasts provide greater depth and understanding than other media. Spotify is currently the most popular podcast destination in many countries, outdoing Apple's podcast application.

The majority of people (69 percent) think that climate change is a significant problem. However, a small minority of people in Australia, Sweden and the United States disagree with this belief. The majority of this group is right-wingers as well as older. These groups that are younger can access more of their climate change information via social media and by following activists like Greta Thunberg. Amazon Echo and Google Home are both smart speakers that can be controlled by voice. devices, continue to expand rapidly. The UK has witnessed an increase in the use of smart speakers that can be used for any purpose with 14% up to 19 percent, 7% to 12% in Germany and 9% to 12% in South Korea. We find that news use is low across all countries, despite.

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